BURM-Unit 1

Business research is

• An informal chat with colleagues
• Random guessing without any basis
• A one-time activity with no follow-up
• Systematic inquiry to guide business decisions

An example of business research is

• watching a movie

• conducting a survey with customers

• reading a research report

• collecting information while reading newspapers

Business research is necessary when

• when we are able to collect data

• we want to learn new knowledge

• we want to make informed decisions or solve complex problems

• we want to search for information

Which of the following is the first step in starting the research process?

• Defining the research question or problem
• Conducting data collection

• Searching for solutions to the problem

• Reviewing the literature

__________ research seeks to investigate an area that has been under researched with

preliminary data that helps shape the direction for future research

• Descriptive

• Explanatory

• Exploratory

• Survey

The final step in the research process is to:

• Analyze data

• Write a research proposal
• Conduct experiments
• Present findings

Data collection that focuses on providing an accurate description of the variables in a situation forms the basis of which type of study

• exploratory study

• causal study

• descriptive study

• qualitative study

A research study was carried out to see how many people bought a product using the free phone number and how many using a paid-for phone call. This is an example of

• basic research

• applied research

• market research

• survey research