Mgt 375 Promotion Part 2 Review

In the growth stage of a product's lifecycle, firms should aim to promote by:

• INFORMING

• PERSUADING

• REMINDING

• PHASING OUT

Beta Airlines just released a promotion for $99 flights from Denver to Miami, "BUT ONLY IF YOU ACT NOW!!" What type of advertising is this?

• COMPETITIVE DIRECT

• COMPETITIVE INDIRECT

• COMPARATIVE

• REMINDER

Benefits of institutional advertising include all EXCEPT:

• FOCUSING ON NAME AND PRESTIGE OF THE COMPANY

• INFORMING, PERSUADING OR REMINDING CONSUMERS ABOUT THE COMPANY

• DEVELOPING GOODWILL

• INFLUENCING CONSUMERS TO BY A SPECIFIC PRODUCT

What can be a disadvantage of using Internet as a marketing medium to deliver your firm's message?

• SHORT EXPOSURE TIME & PERISHABLE MESSAGE

• LONG TIME NEEDED TO PLACE AD

• ADVERTISING FATIGUE OF CONSUMERS

• PUBLIC CONCERN OVER ENVIRONMENTAL IMPACT

Taylor is using data analytics for figure out how many visitors completed a purchase on his webpage. As defined by digital advertising, this is an example of:

• PURCHASE RATE

• SUCCESS RATE

• COMPLETION RATE

• CONVERSION RATE

What date in March is the Mgt 375 optional Paper Outline due for the final project? Just give the number.

(a)