Social Media Marketing 2

Why is social media a great tool for your business to build trust and engagement with your audience

• You can share offers and discounts exclusively to your following

• You can share blogs from other businesses to cover more than what you do

• You can share honest reviews about your product or service

• You can connect with customers at any time of the day

Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?

• Stern & Serious

• Serious & Honest

• Fun & Inviting

• Engaging & Inviting

Which section of Google Analytics can tell you whether visitors have found your website via social media?

• Site search

• Acquisition

• ·                     Behaviour

• Search Console

Using videos in social media is an effective way to do what?

• Increase word of mouth referrals

• Engage and grow your audience

• Guarantee sales of your product or service

• Lower the cost of developing content

Which of the following can be used to target an audience when using some social media ads?

• People’s names

• People’s address

• People’s pet names

• People’s relationship status

Which of the following is a pitfall when using social media for business?

• 2-way conversation with customers

• Not being present on every social media platform

• Not having the resources to respond to comments and questions in a timely manner

• Spending too much time reviewing social media analytics

What can social media analytics tools help you measure when assessing campaign results?

• Whether the campaign was more successful than your competitors

• Whether the visitors liked the social campaigns or not

• Whether a visitor called the store after seeing a social post

• Whether the visitor clicked on a paid ad or organic listing

A robust social media plan includes which of the following?

• A list of content that mimics competitor content

• All of your online business goals

• A long-term schedule identifying when to post content

• A list of friends who can post on the accounts

Which details should you look to include on a business profile page on social media?

• Details about the CEO

• Link to a local listing site you’re on

• Description of the business

• Cost of products and services

Which of the following is an example of a social media goal?

• Acquire genuine reviews on products

• Drive more traffic to your store

• Develop one-way communication with customers

• Mimic your competition’s approach