18. 03

The specific group of people or demographic that a product or service is intended to reach and appeal to.

• Target audience

• Middleman

• Positioning

• Market niche

• Distributor

1. A person or entity that acts as a middleman or facilitator in a transaction between two parties.

• intermediary

• Middleman

• Positioning

• Market niche

• Distributor

1. An intermediary who facilitates negotiations, transactions, or deals between buyers and sellers, often receiving a commission for their services.

• intermediary

• Middleman

• Broker

• Market niche

• Distributor

The specific group of people or demographic that a product or service is intended to reach and appeal to.

• Target audience

• Middleman

• Positioning

• Market niche

• Distributor

An entity that purchases goods or products from manufacturers and sells them to retailers or directly to consumers.

• Target audience

• Middleman

• Positioning

• Market niche

• Distributor

1. 
   The process of dividing a broader market into smaller, more defined segments based on characteristics such as demographics, behaviors, or needs.

• Agent

• Wholesaler

• Marketing mix

• Retailer

• 1. Market segmentation

1. A business that sells goods or services directly to consumers for personal or household use, typically operating from physical storefronts or online platforms.

• Agent

• Wholesaler

• Marketing mix

• Retailer

• 1. Market segmentation

1. The combination of marketing elements (product, price, place, promotion) that a company uses to achieve its marketing objectives and meet the needs of its target market.

• Agent

• Wholesaler

• Marketing mix

• Retailer

• 1. Marketing mix

1. A person or entity authorized to act on behalf of another party in negotiations, contracts, or sales transactions.

• Agent

• Wholesaler

• Marketing mix

• Retailer

• 1. Marketing mix

A specialized segment of the market that caters to a specific need or preference within a larger industry or market.

• Target audience

• Middleman

• Positioning

• Market niche

• Distributor