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Unit 3 International Competitive Strategies

Authored by Natalia Melo

Business

University

Used 8+ times

Unit 3 International Competitive Strategies
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16 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What are the two main competitive dimensions to consider in international competitive strategies?

Global Integration & Local Adaptation

Regional Expansion & Product Standardization

Local Responsiveness & Global Coordination

National Autonomy & Global Learning

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The third dimension that emerges in an international context is Knowledge development and transfer?

True

False

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which traditional competitive strategy involves treating each country or region as a stand-alone 'local' market?

Global Strategy

Multidomestic Strategy

Home Replication Strategy

Transnational Strategy

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In which traditional competitive strategy are overseas subsidiaries quite independent and operate as local companies?

Multidomestic Strategy

Global Strategy

Transnational Strategy

Home Replication Strategy

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is the main advantage of the Home Replication Strategy?

Ability to exploit parent company technology and skills in various overseas markets

High sensitivity and responsiveness to differences in national environments

Leverage slow-cost advantages and global efficiency

Development and distribution of standardized products worldwide

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which strategy is characterized by the need for global efficiency and the centralization of product development and marketing strategy?

Home Replication Strategy

Transnational Strategy

Global Strategy

Multidomestic Strategy

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is the main characteristic of the Transnational Strategy according to Bartlett and Ghoshal?

Worldwide learning capability only

Multinational flexibility only

Global competitiveness only

Global competitiveness, Multinational flexibility, and Worldwide learning capability

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