Quiz on Digital Disruption in Media

1. TUKO.co.ke primarily reaches its audience through:

• Printed newspapers and magazines

• 1. Radio broadcasts

• Mobile devices

• Television news

1. Which of the following is NOT considered a "must-have" skill for journalists in the digital age?

• Data analysis

• Mobile journalism (MoJo)

• Print typesetting

• Audience engagement

1. While digital technologies offer new opportunities for journalists, they also create the challenge of:

• 1. Finding funding for investigative reporting

• 1. Complying with strict censorship laws

• 1. Combating misinformation and disinformation

• Maintaining audience interest in long-form articles

Which of the following is a potential benefit of collaboration between journalism schools and media organisations:

• • Eliminating the need for theoretical coursework

• • Providing students with real-world experience

• • Guaranteeing students jobs upon graduation

• • Reducing the influence of social media on journalism

Despite being a digital-native news platform, TUKO.co.ke also adheres to which "traditional" journalistic principle?

• • Objectivity and avoiding bias in reporting

• • Exclusive partnerships with government sources

• • Reliance on print advertising for revenue

• • Focus on long form investigative pieces only

Which of these factors is the LEAST significant contributor to Kenya's digital media disruption?

• • Increased availability of smartphones

• • Government deregulation of the media sector

• • Growth of social media platforms

• • Rise of digital-native news outlets

Which of these is a potential NEGATIVE consequence for digital news consumers?

• • Increased diversity of available news sources

• • Reduced barriers to becoming a content creator

• • Difficulty distinguishing reliable information from misinformation

• • Greater control over personal news consumption

Some of the "must-have skill sets" in the digital newsroom include social media management, data analysis, and audience engagement. This highlights a need for journalists to be:

• • Data-driven specialists with focused expertise

• • Multi-skilled and adaptable to a changing landscape

• • Solely focused on traditional journalistic principles

• • Primarily entertainers rather than informers

A key difference between citizen journalism and traditional journalism is that citizen journalism often:

• • Prioritizes professional journalistic training over passion

• • Lacks focus on local or niche topics

• • Is susceptible to ethical lapses due to lack of formal oversight

• • Relies on established channels like print newspapers for distribution

There is a need for collaboration between journalism schools and media organisations. A potential LONG-TERM risk of failing to do this is:

• • An immediate drop in audience trust for digital news platforms

• • Increased hiring of unqualified journalists by traditional media

• • A disconnect between theoretical knowledge and the realities of the newsroom

• • Reduced government funding for journalism education programs