How many social media channels does the British Embassy own?

• 2

• 3

• 4

• 5

What social media channels do we have?

We use social media channels to promote Embassy’s culture, values, programmes, and activities because we can reach ​ (a)   ,​ build ​ (b)   , ​ (c)   with audiences, and enable us to get ​immediate ​ (d)   from our audience.

• wider audience
• positive perceptions
• engage and interact
• response, reactions, and feedback
• government officials
• key opinion leaders
• messages
• channels
• stakeholders
• influence

In order to optimise performance, which social media channel requires the most visually appealing content?

• X

• Instagram

• Facebook

• Youtube

Which of the following statements is TRUE regarding the use of images in communications?

• Quality imageries are not recommended for powerful communications as they distract the audience

• Quality imageries are important for powerful communications because they enhance visual appeal, aid in conveying complex information more effectively, evoke emotions, and send the message across effectively

• Using low-quality imageries is acceptable for conveying messages because long powerful text is more important to send the messages across

• Imageries have no impact on communication effectiveness

Which of the following statements is TRUE regarding the role of project owners in the process of social media content creation?

• Project owners provide clear objectives and key messages of the programme as well as high quality visuals for social media content creation.

• Project owners are only required to send photos and videos for social media content creation.

• Project owners are fully responsible for creating social media content.

• Project owners are not involved in setting goals and the key messages for social media content creation.

Do you need to fill out the social media request form if you want your programme to be amplified exclusively on BEJ’s X or HMA’s X?

• Yes
• Only if you want to
• It depends

• No

Which channel do you choose if you want to reach Timor-Leste audience?

• X

• Facebook

• LinkedIn

• Instagram