EmplSkills U25: Social Media in the Workplace

What is social media defined as in the context of the workplace?

• A) A platform for advertising and marketing exclusively

• B) Internet-based tools used on desktop computers, laptops, tablets, and smartphones to help people make contact, keep in touch, and interact

• C) A set of tools for data analysis and reporting

• D) Software used for managing employee payroll and benefits

What is the primary purpose of social media in the workplace?

• To provide entertainment for employees

• To communicate and keep up with competitors

• To replace traditional marketing

• To monitor employee productivity

What is a unique feature of Facebook custom audiences for workplace advertising?

• It allows you to target ads based on Twitter followers

• It creates a custom audience based on your Facebook contacts

• It provides analytics on all your posts

• It tracks, organises, and engages with your Twitter followers

Why is social media activity monitored in the workplace?

• To keep up with competitors and attract new business

• To expose employers to issues like time threats and defamation

• To monitor the misuse of the Internet and social media costs

• All of the above

Can an employer monitor what an employee writes on Facebook at work?

• Yes, but only if they have the employee's consent

• No, because it is considered a private space

• Yes, but only if they inform staff about what is being monitored in advance

• No, unless they have hacked into the employee's account

Can an employer discipline an employee for using social networking sites during work time?

• No, because the law regards social media sites as private spaces

• Yes, if it's against the company's policy on personal use of IT equipment

• No, unless they have a policy that allows monitoring content

• Yes, but only if the employee has no friends on the social networking site

What activities might a workplace use social media for?

• Marketing

• Recruitment

• Engaging with employees

• All of the above

What should be measured if the goal is to drive traffic to a website from social media?

• Volume and reach

• URL shares, clicks, and conversions

• Contributors and influencers

• Number of retweets

What can be the consequence of employees posting damaging or offensive comments about a company on social media?

• Improved team collaboration

• Enhanced company reputation

• Damage to the company's reputation

• Increased sales

Which devices are mentioned as targets for hackers in relation to employees' use of social media at work?

• Desktop computers

• Landline telephones

• Workplace mobile devices such as smartphones and tablet PCs

• Fax machines