1. 
   _______ involves managing the spread of information between an individual or organization and the public. It aims to build and maintain a positive public image through various channels like media relations, community engagement, and events.

• Public relations (PR)

• Digital marketing

• Social media marketing

• Pay-per-click (PPC) advertising

• Call to action (CTA)

1. A _______is a person hired by a company to represent and promote its products or services. They embody the brand's values, personality, and message, and often engage with consumers through various marketing channels to increase brand awareness and loyalty.

• 1. brand ambassador

• Digital marketing

• Social media marketing

• Pay-per-click (PPC) advertising

• Call to action (CTA)

1. 
   This involves using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote a product or service. It focuses on creating engaging content to attract and retain followers and customers.

• Public relations (PR)

• Digital marketing

• Social media marketing

• Pay-per-click (PPC) advertising

• Call to action (CTA)

1. 
   ______ is an online advertising model where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your site rather than attempting to earn those visits organically.

• Public relations (PR)

• Digital marketing

• Social media marketing

• Pay-per-click (PPC) advertising

• Call to action (CTA)

1. 
   ________ is a measure used to evaluate the profitability of an investment. In marketing, it assesses the return generated from marketing campaigns or initiatives compared to the cost invested.

• Public relations (PR)

• Digital marketing

• Social media marketing

• 1. Return on investment (ROI)

• Call to action (CTA)

1. 
   _______ is a prompt that encourages the audience to take a specific action, such as "Sign Up Now," "Learn More," or "Shop Now." It's a crucial element in marketing materials to guide the audience towards desired outcomes.

• Public relations (PR)

• Digital marketing

• Social media marketing

• Pay-per-click (PPC) advertising

• Call to action (CTA)

1. 
   The ______ is what sets a product or service apart from its competitors and makes it unique. It highlights the benefits or features that make it valuable to customers and is often used in marketing to attract attention and differentiate offerings.

• Public relations (PR)

• Digital marketing

• Social media marketing

• Pay-per-click (PPC) advertising

• 1. Unique selling proposition (USP)

1. _______ involves unconventional and low-cost tactics to promote a product or service. It's often creative, attention-grabbing, and aims to generate buzz and excitement through unconventional means.

• Public relations (PR)

• 1. Guerrilla marketing

• Social media marketing

• Pay-per-click (PPC) advertising

• 1. Unique selling proposition (USP)

1. 
   ______encompasses all marketing efforts that utilize electronic devices or the internet. This includes tactics such as email marketing, content marketing, social media marketing, and search engine optimization (SEO).

• Public relations (PR)

• Digital marketing

• Social media marketing

• Pay-per-click (PPC) advertising

• Call to action (CTA)

1. The sun always_______ (rise) in the east.