Key West Key Lime Pie Company: A Business Transformation

What is the Key West Key Lime Pie Company known for?

• Beachfront properties

• Luxury spa services

• Seafood cuisine

• Award-winning desserts

What major issue is the owner of the company facing?

• Lack of creativity

• Understaffing

• Micromanagement

• Overexpansion

What was Marcus's initial offer to the Key West Key Lime Pie Company?

• $200,000 for 75% equity

• $1 million for 25% equity

• $450,000 for 51% equity

• $500,000 for 49% equity

What condition did Marcus set for his investment?

• Closing all retail stores

• Creating a proprietary recipe

• Firing half of the staff

• Rebranding the company

How did the company decide to improve its pie crust?

• Making it fresh in-house

• Using a cheaper ingredient

• Discontinuing the crust

• Outsourcing production

What significant change was made to the employee's compensation?

• Reduced working hours

• Stock options

• Increased salary

• Flexible work location

What was the outcome of the business transformation?

• Increased national recognition

• Partnership with a major retailer

• A more focused product line

• Expansion into new markets

How did the owner feel about the changes made to the business?

• Proud and optimistic

• Indifferent

• Dissatisfied and regretful

• Confused and overwhelmed

What was a key factor in the company's improved profitability?

• Enhancing product quality

• Laying off employees

• Reducing prices

• Increasing advertising spend

What role did Marcus play in the company's transformation?

• Financial advisor

• Silent partner

• Active investor

• Marketing consultant