Sales and Promotions Review

Indicate whether the following sentence is true or false: The negotiation of an event contract with a facility or venue is not an example of the sales process.

• True

• False

Indicate whether the following sentence is true or false: An inside sales staff solicits face to face sales appointments with potential customers.

• True

• False

Indicate whether the following sentence is true or false: Customer benefits are the advantages or personal satisfaction a customer will get from a good or service.

• True

• False

Indicate whether the following sentence is true or false: The action of increasing customer awareness and interest in company products and services is not considered selling.

• True

• False

The sales call is the first step in the sales process.

• True

• False

An effective sales presentation will leave the prospective customer with the feeling that his or her company needs will be met by what the seller has to offer.

• True

• False

To be effective, direct mail must be targeted.

• True

• False

Internet selling is a form of e-commerce and is executed using the Internet.

• True

• False

Prospecting does not require extensive research.

• True

• False

Referrals can be a very effective means for generating new sales.

• True

• False