STARBUCKS KNOWLEDGE

What strategy aims at optimizing market entry and global reach, attracting vendors with diverse interests, and expanding into both developed and emerging countries for geographic diversification?

• Technology Integration

• Consistent Branding

• Differentiation

• Global Expansion

Implementing product differentiation through premium product mix, strategic locations, and superior customer services is an effective strategy to develop a corporation and deter competitor imitation.

• True

• False

In which year did Starbucks begin its international expansion, opening its first store outside of North America? 

• 1995

• 1996

• 1997

• 1998

Which market entry strategies has Starbucks utilized in its international expansion?

• a) Franchising only

• b) Wholly-owned subsidiaries, licensing agreements, and joint ventures

• c) Direct exporting exclusively

• d) Strategic alliances with local competitors

 Which of the following is NOT a part of Starbucks' CSR initiatives?

• a) C.A.F.E. Practices

• b) Environmental sustainability programs

• c) Animal testing for product development

• d) Starbucks Foundation Origin Grants

Starbucks is known for its geographically dispersed operations. How does its organizational structure likely reflect this dispersion?

• a) Centralized decision-making with limited regional autonomy

• b) Decentralized decision-making with empowered regional leadership

• c) Functional structure with departments like marketing and operations leading all regions

• d) Matrix structure with both geographic and functional reporting lines

What are the main features of Starbucks' organizational structure?

• functional structure

• geographic divisions

• teams

• product based divisions

• non of above

What are some of the economic factors that Starbucks considers before entering a new market?

• market size

• income levels

• consumer spending habits

• GDP growth rates

• competition

When was Starbucks found?

• 1967

• 1997

• 1971

• 1976

Where was the first Starbucks coffee shop located?

• Seatle

• Washington DC

• California

• Texas