Trademarks - Crash Course Intellectual Property: Trademarks Quiz

What is a trademark?

• A type of patent for inventions

• A legal document for owning land

• A copyright protection for literary works

• Any word, name, symbol, or device used to identify and distinguish goods

Why are trademarks good for business?

• They reduce the cost of goods

• They ensure product quality and embody goodwill

• They increase the time needed to market a product

• They allow unlimited use of a product

What did the Supreme Court hold in the 1879 trademark cases?

• Trademarks are not a form of intellectual property

• Congress has power to protect trademarks under the intellectual property clause

• All trademarks are to be regulated by individual states

• Congress has no power to protect trademarks under the intellectual property clause

What is NOT a requirement for a trademark?

• It must be distinctive

• It has to identify the mark owner's goods

• It must be approved by the Supreme Court

• It has to be used in interstate commerce

Which of the following is an example of a service mark?

• The color Tiffany blue

• The shape of a Coca-Cola bottle

• The roaring lion at the beginning of MGM movies

• The word 'Kraft'

What is trade dress?

• A trademark for clothing lines

• Legal attire for trademark lawyers

• Product packaging that is distinctive and nonfunctional

• A service mark for fashion shows

What can function as a trademark?

• Only product names and service marks

• Almost anything that is capable of carrying meaning

• Only sounds and colors

• Only words and logos

What is 'genericide'?

• A legal process to challenge generic trademarks

• When a trademark becomes a common name for a product or service

• The expiration of a trademark after a set period

• A type of trademark infringement

What does the TM symbol indicate?

• The trademark has been registered with the US patent and trademark office

• The owner is asserting trademark in the product

• The product is no longer protected by trademark law

• The trademark is under legal dispute

What is dilution by tarnishment?

• When similarity between a mark and a famous mark harms the famous mark's reputation

• When a trademark's distinctiveness is diluted over time

• A legal strategy to strengthen a weak trademark

• A process to clean and restore tarnished trademarks