BMF Ch. 14 Review

The online interactions that allow people and businesses to communicate and share ideas, personal information, and information about products and services.

• Media Sharing Sites

• Social Media

• Influencer

• Podcast

Which of the following is not a reason why businesses use social media?

• Connect with customers and stakeholders

• Provide information that is valuable to customers

• Provide another means of customer service

• Learn about customers' likes only

Which of the following is not a benefit for a business that uses social media?

• Increased Exposure

• Decreased traffic

• Generated leads

• Developed loyal fans

• Improved Sales

Websites which allow companies to create and share information about their products and services?

• Social content sites

• Media sharing sites

• Blog

• Influencer

Which of the following is NOT a reason why companies use blogs?

• Develop better relationships with customers

• Tell stories about the company's products or services

• An active forum is not needed for testing ideas

• Attract new customers

Sites for reviews and ratings are based on the idea that __________ when it comes to purchasing products and services.

• Suppliers meet needs

• Consumers trust the opinion of others

• Sellers trust the opinion of others

• Consumers needs are not met

Which of the following is not one of the six social media networking site used by businesses?

• Facebook

• Instagram

• Monster

• Twitter

• Pinterest

__________ is often the first step when developing a social media strategy.

• Role the plan out

• Communicating

• Listening

• Writing down measurement

The utilization of software, computer technology, and the internet to provide information about a firm’s products and services, increase sales revenues, and improve customer service.

• Social Media Marketing

• Inbound Marketing

• Crowd Sourcing

• Social Media Communities

A marketing term that describes new ways of gaining attention, and ultimately customers, by creating content on a website that pulls customers in.

• Social Media Marketing

• Inbound Marketing

• Crowd Sourcing

• Social Media Communities