Marketing Topic 4 Review

Marketing Topic 4 Review

9th - 12th Grade

29 Qs

quiz-placeholder

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3.5.4 The elements of the marketing mix: promotion

3.5.4 The elements of the marketing mix: promotion

Marketing Topic 4 Review

Marketing Topic 4 Review

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Hard

Created by

Steve Wills

Used 2+ times

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29 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Informing potential customers that a product or service exists, and the result they should expect from using it is:

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Which word best completes the sentence: Promotion is _________________ to the other marketing functions.

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The promotional mix includes advertising, personal selling, sales, promotion, public relations, and:

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Which element of the promotional mix involves using different types of paid media to call attention to the products or services a business is trying to sell?

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Which element of the promotional mix is the process of persuading others through a direct, in-person presentation on the merits of a product, service, or idea, so that they might purchase it or buy in?

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Which element of the promotional mix is a limited-time offer and/or discount designed specifically to increase sales during the time it is offered, with the additional goal of attracting new customers and sales?

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Which element of the promotional mix is a strategic form of communication that helps build a relationship between a person or organization and the general community?

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