
Marketing Topic 4 Review
Authored by Steve Wills
Business
9th - 12th Grade
Used 2+ times

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29 questions
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1.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Informing potential customers that a product or service exists, and the result they should expect from using it is:
2.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Which word best completes the sentence: Promotion is _________________ to the other marketing functions.
3.
FILL IN THE BLANK QUESTION
1 min • 1 pt
The promotional mix includes advertising, personal selling, sales, promotion, public relations, and:
4.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Which element of the promotional mix involves using different types of paid media to call attention to the products or services a business is trying to sell?
5.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Which element of the promotional mix is the process of persuading others through a direct, in-person presentation on the merits of a product, service, or idea, so that they might purchase it or buy in?
6.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Which element of the promotional mix is a limited-time offer and/or discount designed specifically to increase sales during the time it is offered, with the additional goal of attracting new customers and sales?
7.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Which element of the promotional mix is a strategic form of communication that helps build a relationship between a person or organization and the general community?
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