Place

Which two of the following are drawbacks to a business of using e-commerce?

• The business has the ability to sell to wider markets

• It appeals to many customers who have busy lifestyles

• Customers cannot see, touch or try goods which can discourage sales

• It is can be easier to compete on price as running costs are lower

• Competition can be intense when operating online

Which two of the following goods/services are most suitable to be distributed via e-commerce?

• Flights

• Hairdressing

• Insurance

• Opticians

• Children’s shoe fitting service

Which of the following elements of the marketing mix best describes the different channels of distribution used by businesses?

• Place

• Promotion

• Price

• Product

An independent clothes shop, located on a busy high street in a small town, is an example of a:

• Producer

• Retailer

• E-tailer

• Supplier

Which of the following best describes the term e-tailer? A business that:

• Buys goods from a producer and sells them via a physical shop

• Manufactures goods and sells them through physical stores

• Buys goods from a wholesaler and sells them via both physical outlets and online

• Sells goods online only, as its customers buy electronically

Which of the following is true in relation to a producer distributing products through a retail chain?

• Products are sold directly by the producer to the end user

• Full control of distribution is kept by the producer

• A large number of potential customers can see the product

• The producer makes more profit per unit sold in comparison to the business selling directly to the public

A physical shop/store that buys its products from a wholesaler, or directly from the business that makes the goods, and then sells these products to customers is known as a:

• Producer

• E-tailer

• Retailer

• Manufacturer

Which of the following is a benefit to a manufacturer of using a national retailer as a channel of distribution?

• A higher price can be charged

• Profit margins will be increased

• Product sales will be guaranteed

• A wider audience may be reached

Which of the following is an example of indirect selling?

• E-commerce

• Retailer

• E-tailer

• M-commerce

Which of the following statements is true?

• Most grocery sales in the UK are made online

• Most grocery sales in the UK are made in physical stores

• All stores that sell groceries offer an online service

• All grocery stores offer a click and collect service