RTP Unit 3.1

RTP Unit 3.1

University

10 Qs

quiz-placeholder

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RTP Unit 3.1

RTP Unit 3.1

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Stacia Chua

Used 5+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the acronym that represents the factors to consider when implementing sales promotion?

APPS

COBRAS

TVTIRSO

TVTORSO

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which ONE of the following reflects ACTION objectives?

Enquire and Trial

Trial and Repurchase

Increase Usage and Awareness

Trial and Awareness

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which ONE of the following objectives is this advertisement trying to achieve?

Trial

Increase Usage

Create Awareness

Repurchase

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which ONE of the following tools is BEST suited to target middlemen and their sales forces?

Premiums

Samples

Allowances

Coupons

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the reason why a marketer needs to understand the stage of product life cycle when marketing a product?

To show that he has a good understanding of the product

To be able to request for more marketing budget

To highlight to his colleagues what is the unique selling point (USP) of the product

To be able to use the correct promotional strategies to promote the product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which stage of the product life cycle would you expect to have intense competition for the product?

Introduction

Growth

Maturity

Saturation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

At which TWO stages of the product life cycle would trade promotional tools be very important?

Introduction and Growth

Growth and Maturity

Maturity and Decline

Decline and Introduction

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