What is the acronym that represents the factors to consider when implementing sales promotion?

RTP Unit 3.1

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Business
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University
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Medium
Stacia Chua
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
APPS
COBRAS
TVTIRSO
TVTORSO
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which ONE of the following reflects ACTION objectives?
Enquire and Trial
Trial and Repurchase
Increase Usage and Awareness
Trial and Awareness
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which ONE of the following objectives is this advertisement trying to achieve?
Trial
Increase Usage
Create Awareness
Repurchase
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which ONE of the following tools is BEST suited to target middlemen and their sales forces?
Premiums
Samples
Allowances
Coupons
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the reason why a marketer needs to understand the stage of product life cycle when marketing a product?
To show that he has a good understanding of the product
To be able to request for more marketing budget
To highlight to his colleagues what is the unique selling point (USP) of the product
To be able to use the correct promotional strategies to promote the product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In which stage of the product life cycle would you expect to have intense competition for the product?
Introduction
Growth
Maturity
Saturation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
At which TWO stages of the product life cycle would trade promotional tools be very important?
Introduction and Growth
Growth and Maturity
Maturity and Decline
Decline and Introduction
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