RTP Unit 3.1

What is the acronym that represents the factors to consider when implementing sales promotion?

• APPS

• COBRAS

• TVTIRSO

• TVTORSO

Which ONE of the following reflects ACTION objectives?

• Enquire and Trial

• Trial and Repurchase

• Increase Usage and Awareness

• Trial and Awareness

Which ONE of the following objectives is this advertisement trying to achieve?

• Trial

• Increase Usage

• Create Awareness

• Repurchase

Which ONE of the following tools is BEST suited to target middlemen and their sales forces?

• Premiums

• Samples

• Allowances

• Coupons

What is the reason why a marketer needs to understand the stage of product life cycle when marketing a product?

• To show that he has a good understanding of the product

• To be able to request for more marketing budget

• To highlight to his colleagues what is the unique selling point (USP) of the product

• To be able to use the correct promotional strategies to promote the product

In which stage of the product life cycle would you expect to have intense competition for the product?

• Introduction

• Growth

• Maturity

• Saturation

At which TWO stages of the product life cycle would trade promotional tools be very important?

• Introduction and Growth

• Growth and Maturity

• Maturity and Decline

• Decline and Introduction

What is a main consideration when deciding on the venue to implement an outdoor sales promotions?

• The venue should be costly.

• The venue should be scenic.

• The venue should have high population density.

• The venue should attract tourist.

What are TWO MAIN factors being considered shown in this sales promotion advertisement?

• Objectives

• Timing

• Stage of product life cycle

• Occasions

What are TWO timing constraints to consider when implementing a sales promotion?