IQ #6 MODULE 6 MARKETING MANAGEMENT

MARKETERS MUST HAVE A THOROUGH UNDERSTANDING OF HOW CONSUMER AND BUSINESS MARKETS THINK, FEEL, AND ACT AND OFFER CLEAR VALUE TO EACH AND EVERY TARGET CONSUMER.

• TRUE

• FALSE

BUYERS THAT ACQUIRE PRODUCTS OR SERVICES FOR THEIR OWN CONSUMPTION.

• BUSINESS MARKET

• RESELLER MARKET

• CONSUMER MARKET

• GOVERNMENT MARKET

THERE ARE 3 FACTORS THAT INFLUENCED THE BUYING BEHAVIOR OF BUSINESS MARKET

• TRUE

• FALSE

PEOPLE WHO HAVE THE FORMAL AUTHORITY TO SELECT SUPPLIERS AND ARRANGE THE PURCHASE TERMS.

• INITIATORS

• INFLUENCERS

• DECIDERS

• GATEKEEPERS

THE ONE WHO REQUEST TO PURCHASE.

• USERS

• INITIATORS

• DECIDERS

• APPROVERS

ALSO KNOWN AS B2B MARKET

• CONSUMER MARKET

• BUSINESS MARKET

• GOVERNMENT MARKET

• INTERNATIONAL MARKET

REFERENCE GROUPS, FAMILY, SOCIAL ROLES AND STATUS ARE INCLUDED IN WHAT FACTOR?

• CULTURAL FACTOR

• PERSONAL FACTOR

• SOCIAL FACTOR

• ENVIRONMENTAL FACTOR

THERE ARE 8 STEPS IN BUYING DECISION PROCESS OF BUSINESS MARKET

• TRUE

• FALSE

SCHOOLS AND HOSPITALS ARE WHAT TYPE OF BUSINESS MARKET?

• INSTITUTIONAL MARKET

• GOVERNMENT MARKET

• INTERNATIONAL MARKET

TO UNDERSTAND HOW CONSUMERS ACTUALLY MAKE BUYING DECISIONS, MARKETERS MUST IDENTIFY WHO MAKES AND HAS INPUT INTO THE BUYING DECISION.

• TRUE

• FALSE