SMM Unit 2: Trademarks and Trade Secrets

What can a trade mark help customers easily identify and remember?

• Products and services

• Customer engagements

• Financial affairs

• Business operations

What symbol can be used next to a successfully registered trade mark?

• ™

• ℠

• ®

• ©

What type of marks cannot be registered as a trade mark?

• Descriptive marks

• Well-known marks

• Identical marks

• Deceptive marks

How long is a trade mark protected once registered?

• Lifetime

• 20 years

• 5 years

• 10 years

What is confidential information generally defined as?

• Information disclosed in advertisements

• Information shared with competitors

• Publicly available information

• Information not known to the public

What is a key type of confidential information that can give a company an edge over competitors?

• Copyrighted material

• Public domain information

• Trade secret

• Patented invention

What is used to ensure a person is contractually required to keep confidential information?

• NDAs (Non Disclosure Agreements)

• Patents

• Trademarks

• Copyrights

How is confidential information protected in terms of time limit?

• Lifetime

• No time limit

• 5 years

• 10 years

Why did Coca-Cola choose to keep their recipe as a trade secret instead of patenting it?

• To avoid disclosing the ingredients

• To protect the recipe forever

• To increase the value of the company

• To share the recipe with competitors

What is the relationship between confidential information and patents?

• Not possible to maintain both

• Can be maintained together

• Patents protect confidential information

• Confidential information is always patented