Marketing Mix ReCap

Consumer products are often classified into four groups related to different kinds of buying decisions those four groups are

• Convenience,

  Shopping,

  Specialty, and

  Unsought products

• Convenience,

  Shopping,

  Specialty, and

  Sought products

• Sporadic shopping,

  Specialty, and

  Unsought products

• Commerical,

  Shopping,

  Specialty, and

  Unsought products

What is a brand?

• A brand is a unique identifier for a seller's product or service.
• A brand is a color
• A brand is a musical instrument
• A brand is a type of fruit

An identifier is the unique position a company or offering holds in the customer’s mind

• TRUE

• FALSE

Distinctive product features: quality, design sensibility, personality, etc

• TRUE

• FALSE

Attributes of brands may suggest the

types of consumers who buy

and use the product

• TRUE

• FALSE

For the customer branding helps create loyalty

• TRUE

• FALSE

Las Vegas is an example of Place Branding

• TRUE

• FALSE

How many Stages of a Product Life Cycle are there?

• 4

• 5

• 6

• 7

In the Marketing Introduction Stage marketers must now differentiate their product from the incoming competition, emphasizing key features that appeal to target customers.

• TRUE

• FALSE

Integrated marketing communication (IMC) is bringing together a variety of different communication tools to deliver a common message and make a desired impact on a customer’s perceptions and behavior.

• TRUE

• FALSE