TSA Review STANDARD 3.0 ANALYZE THE CHARACTERISTICS, MOTIVATIONS

Which method of market segmentation focuses on the study of personality traits, values, interests, and lifestyles of consumers?

• Personas/Avatar/Anti-avatar/Archetype

• Psychographics

• Geographics

• Demographics

Answer explanation

Psychographics focuses on the study of personality traits, values, interests, and lifestyles of consumers, making it the method of market segmentation that aligns with this approach.

Which method of market segmentation categorizes consumers based on their location, such as country, region, or city?

• Behaviors

• Psychographics

• Geographics

• Demographics

Answer explanation

Answer Explanation highlighting Geographics as the correct choice

Which of the following is a method of market segmentation that involves creating fictional characters to represent different customer segments?

• Personas/Avatar/Anti-avatar/Archetype

• Psychographics

• Behaviors

• Demographics

Answer explanation

Personas/Avatar/Anti-avatar/Archetype is the method of market segmentation that involves creating fictional characters to represent different customer segments.

Which method of market segmentation focuses on measurable characteristics of consumers, such as age, gender, income, and education?

• Behaviors

• Psychographics

• Geographics

• Demographics

Answer explanation

Demographics segmentation focuses on measurable characteristics of consumers, such as age, gender, income, and education.

Which method of market segmentation categorizes consumers based on their actions, usage patterns, or purchase behaviors?

• Behaviors

• Psychographics

• Geographics

• Demographics

Answer explanation

Behaviors method of market segmentation categorizes consumers based on their actions, usage patterns, or purchase behaviors.

Which method of market segmentation focuses on the study of personality traits, values, interests, and lifestyles of consumers?

• Behavioral segmentation

• Psychographic segmentation

• Demographic segmentation

• Geographic segmentation

Answer explanation

Psychographic segmentation focuses on the study of personality traits, values, interests, and lifestyles of consumers, making it the correct choice for this question.

Which method of market segmentation categorizes consumers based on their location, such as country, region, or city?

• Behavioral segmentation

• Psychographic segmentation

• Demographic segmentation

• Geographic segmentation

Answer explanation

Geographic segmentation categorizes consumers based on their location, such as country, region, or city.

Which of the following best describes rational buying motives?

• Decisions based on logic and practicality

• Decisions based on emotions and feelings

• Decisions based on personal values

• Decisions based on social influence

Answer explanation

Rational buying motives involve decisions based on logic and practicality, making it the best description among the options provided.

Which of the following best describes emotional buying motives?

• Decisions based on logic and practicality

• Decisions based on emotions and feelings

• Decisions based on personal values

• Decisions based on social influence

Answer explanation

Emotional buying motives involve decisions based on emotions and feelings, rather than logic or practicality. This is the best description of emotional buying motives.

According to Maslow's Hierarchy of Needs, which of the following needs must be met first?

• Love and belonging

• Safety

• Self-actualization

• Esteem

Answer explanation

According to Maslow's Hierarchy of Needs, safety needs must be met first before other needs like love and belonging, self-actualization, and esteem.