Oreos In China Quiz

When was the Oreo first introduced into China?

• 1988

• 1992

• 1996

• 2003

Which company owned the Oreo prior to being acquired by Kraft?

• Danone

• Mondelez International

• Nestle

• Nabisco

How much was the average annual sales growth of the Oreo upon its first launch in China?

• 4% growth

• 6% growth

• -4% growth

• 10% growth

Which was the fastest growing sales channel for the Oreo?

• Hypermarkets

• Independent food stores

• Supermarkets

• Corner stores

How much of an increase did Kraft spend on additional marketing and communications after sales still had not increased?

• 20% increase

• 40% increase

• 15% increase

• 50% increase

How was shelf space for the Oreo determined?

• Based on how much the company was willing to pay for it

• Based on popularity

• Based on store standards of placement

• Based on quantity sold

Which of Krafts competitors in the wafer business dominated 75% of the Chinese market?

• Nestle

• Guangdong Jiashili Food

• Danone

• Ting Yuan

 Which type of promotion for the Oreo was commonly used by Kraft across the world?

• Discounted Product Promotion

• Bonus Pack Promotion

• Coupon Promotion

• Sampling Promotions

What was the annual growth rate of Biscuit sales in China?

• 10% growth

• 7.8% growth

• 9.5% growth

• 8.4% growth

Before Nabisco was acquired, how long was the shelf life of their products?

• 6 months

• 3 months

• 12 months

• 18 months