MIL 4th monthly

Comprise the institutions and techniques by which specialized groups employ technological devices to disseminate symbolic content to large, heterogenous, and widely dispersed audiences.

McQuail’s two defining features of mass communication (2)

Answer explanation

1. 1. Use of technological devices

2. 2. Magnitude and scope of their audiences

Limited in reach.

• Mediated Interpersonal Communication

• Mass Communication

Able to reach huge audiences at the same time.

• Mediated Interpersonal Communication

• Mass Communication

Can appear as messages created by individuals or teams

• Mediated Interpersonal Communication

• Mass Communication

Created by huge, powerful and extensive organizations.

• Mediated Interpersonal Communication

• Mass Communication

Carried out by organizations that are part of a bigger assembly or network of institutions and organizations that form an industry.

• Mediated Interpersonal Communication

• Mass Communication

The involvement of huge and _________ ___________ is central to the idea of mass communication.

1

2