The Rise of Blue Bottle Coffee

What movement considers coffee as an artisanal food?

• Fourth wave coffee

• First wave coffee

• Second wave coffee

• Third wave coffee

What was James Freeman's profession before starting Blue Bottle?

• Barista

• Classical musician

• Chef

• Graphic designer

What significant change happened to Blue Bottle in January 2004?

• Opened its first cafe

• Sold its first coffee can

• Experienced a surge in popularity at a farmer's market

• Received a large investment

What did James Freeman use to roast his first coffee beans?

• A professional roaster

• A popcorn popper

• His oven

• A pan on the stove

What year did Nestle acquire a stake in Blue Bottle?

• 2015

• 2016

• 2017

• 2018

What trend within the coffee industry has Blue Bottle helped drive?

• Espresso shots

• Instant coffee

• Cold brew and New Orleans style iced coffees

• Frappuccinos

What was the initial reaction to Blue Bottle's sale to Nestle?

• Mixed reactions

• Negative backlash

• Universally positive

• Indifference

How do consumers feel about paying $5 for a cup of coffee?

• Opinions are divided

• No one would pay that much

• Most think it's too expensive

• All agree it's reasonable

What was the maximum amount a consumer mentioned they would pay for a cup of coffee?

• $15

• $6

• $5

• $10

What is a challenge Blue Bottle faces in the coffee market?

• Overexpansion

• Declining coffee quality

• Increased competition

• Lack of interest in premium coffee