
UNIT 5-MARKETING
Authored by Celeste Trott
Business
11th Grade
Used 10+ times

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12 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 5 pts
The process of identifying customer needs and determining how best to meet those needs.
COMMERCIALS
SOLICITATION
MARKETING
ADVERTISING
2.
MULTIPLE CHOICE QUESTION
2 mins • 5 pts
The exercise of promoting a company and its products or services through paid channels.
MARKET
ADVERTISING
MARKETING
BUSINESS
3.
MULTIPLE CHOICE QUESTION
2 mins • 5 pts
The combination of factors that can be controlled by a company to influence customers to purchase its products.
PROMOTION
MARKETING MIX
ADVERTISING
MARKETING
4.
MULTIPLE CHOICE QUESTION
2 mins • 5 pts
The process of dividing and grouping people based on commonalities and shared characteristics.
MARKET SEGMENTATION
ADVERTISING
MARKETING
TALENT
5.
MULTIPLE CHOICE QUESTION
2 mins • 5 pts
The particular group of consumers that a company aims to reach.
FOCUS GROUP
DEMOGRAPHICS
TARGET MARKET
AUDIENCE
6.
MULTIPLE CHOICE QUESTION
2 mins • 5 pts
An organized course of action to promote and sell a product or service.
MARKETING
MARKETING CAMPAIGN
ADVERTISING CAMPAIGN
ADVERTISING
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Any form of marketing that uses OFFline media to reach its target market.
Traditional Advertising
Campaigning
Market Segmentation
Non-Traditional Marketing
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