UNIT 6-MARKETING

The process of identifying customer needs and determining how best to meet those needs.

• COMMERCIALS

• SOLICITATION

• MARKETING

• ADVERTISING

The exercise of promoting a company and its products or services through paid channels.

• MARKET

• ADVERTISING

• MARKETING

• BUSINESS

The combination of factors that can be controlled by a company to influence customers to purchase its products.

• PROMOTION

• MARKETING MIX

• ADVERTISING

• MARKETING

The process of dividing and grouping people based on commonalities and shared characteristics.

• MARKET SEGMENTATION

• ADVERTISING

• MARKETING

• TALENT

The particular group of consumers that a company aims to reach.

• FOCUS GROUP

• DEMOGRAPHICS

• TARGET MARKET

• AUDIENCE

An organized course of action to promote and sell a product or service.

• MARKETING

• MARKETING CAMPAIGN

• ADVERTISING CAMPAIGN

• ADVERTISING

Any form of marketing that uses OFFline media to reach its target market.

• Traditional Advertising

• Campaigning

• Market Segmentation

• Non-Traditional Marketing

Any unconventional, strategic marketing program, activity or tactic that uses innovative methods to reach a target audience in a new way.

• TRADITIONAL ADVERTISING

• NON-TRADITIONAL ADVERTISING

• MARKETING PLAN

• DEMOGRAPHIC SEGMENTATION

The Marketing Mix or also known as the 4 P's of Marketing, include what?

Please list them below.

There are 3 main parts in building the Advertising Objective:

1. 1. To inform

2. ____________

3. 3. To remind

Tell me below what the 2nd part is.