CONDUCTING A CUSTOMER SATISFACTION SURVEY

 

1. Which of the following is an example of a non-leading question?

• "Do you think Company X is the best in the industry?"

• "How would you rate Company X compared to its competitors?"

• "Do you agree that Company X's products are superior to others?"

Why is it important to avoid built-in assumptions in survey questions?

• It prevents bias in the responses

• It saves time for the respondent

• It makes the questions more interesting

 

Which of the following is an example of simple language in a survey question?

• "Which technological advancements do you prioritize in a mobile phone?"

• "What features are you looking for in a smart device?"

• "Which tech specs are essential for your cellphone?"

Why should you avoid double questions in a survey?

• It saves time for the respondent

• It allows for more in-depth responses

• It prevents confusion and ensures clarity

Why is it beneficial to use closed questions with fixed response options in a survey?

• It allows for more detailed responses

• It encourages open-ended responses

• It makes it easier for respondents to understand and answer accurately

Which question is an example of closed question with fixed response options?

• "What is your opinion on Company A's marketing strategy?"

• "On a scale from 1 to 10, how likely are you to recommend Company B to a friend?"

• "Can you please elaborate on your experience with Company C?"

How can you make sure your survey questions are easy to understand for everyone?

• Keep it simple and avoid using technical terms.

• Assume that all respondents have prior knowledge of the topic.

   

• Use complex terminology and jargon.

What is the benefit of arranging survey questions in a logical order?

• Begins with general inquiries and progresses to more specific aspects for clarity

• Allows for random mixing of questions for diversity.

• Starts with specific questions and then moves to general, confusing respondents.