Advertising Vocabulary

What is the term for an advertising technique that tries to get you to buy something by saying "everyone else" is buying it?

• Endorsement

• Bandwagon

• Testimonial advertisement

• Word of mouth advertising

Which term describes a paid placement that uses a customer quote to establish trust and generate credibility around a product?

• Emotional appeal

• Slogan

• Testimonial advertisement

• Rational appeal

What is a fallacy?

• A personal belief or opinion

• A false statement that can be proved to be true

• A falsehood

• Something that actually caused something to happen

What does the term 'causation' refer to?

• Something that happened along with something, but it didn't necessarily cause it

• A public statement that someone makes in support of a specific company, product or service

• Something that actually caused something to happen

• An advertising technique that tries to get you to buy something

What is meant by 'word of mouth advertising'?

• An advertising technique based on imagery rather than information

• Happens when consumers talk about a company's product or service to their friends, family, and to others with whom they have close relationships

• Convincing the target audience about the benefits of purchasing the product or service

• Short phrases used in advertising campaigns

getting people to do or think what you want them to do

• emotional appeal

• opinions

• manipulation

• endorsement

personal beliefs or opinion that can be supported or unsupported

• emotional appeal

• opinions

• manipulation

• endorsement

 usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotional feelings.

• emotional appeal

• opinions

• manipulation

• endorsement

a public statement that someone makes in support of a specific company, product or service

• emotional appeal

• opinions

• manipulation

• endorsement

rational appeal is

• convincing the target audience about the benefits of purchasing the product or service.

• usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotional feelings.

• something that we see or experience our 5 senses

• a short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy.