
Understanding High-Tech Customers
Quiz
•
Business
•
University
•
Practice Problem
•
Hard
Guzairy Ghani
FREE Resource
Enhance your content in a minute
18 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the 4 steps in the product development process?
Research, Design, Test, Launch
Analyze, Develop, Market, Sell
Prototype, Evaluate, Modify, Produce
Ideate, Plan, Create, Distribute
Answer explanation
The correct steps in the segmentation process are Divide, Profile, Evaluate, Position.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a common characteristic used to divide market segments?
Demographics
Technographics
Behavioral Variables
Geographics
Answer explanation
Technographics is NOT a common characteristic used to divide market segments.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main purpose of profiling the customers in each segment?
To eliminate competition in the market
To increase the price of the product
To understand the needs and behaviors of each segment
To identify the most profitable segment
Answer explanation
The main purpose of profiling customers in each segment is to understand their needs and behaviors, allowing for targeted marketing strategies and product development.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Abigail is a marketing manager at a tech company. She is evaluating and selecting a target market for their new product. What factors should Abigail consider?
Marketing budget
Size of segment, Growth rate, Competition, Firm capabilities
Price of the product only
Customer preferences only
Answer explanation
When evaluating and selecting a target market, factors such as size of segment, growth rate, competition, and firm capabilities should be considered to ensure a successful marketing strategy.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the importance of positioning a new smartphone within the market segment?
To reduce the weight of the smartphone
To confuse customers with unnecessary features
To increase the price of the smartphone
To differentiate the smartphone from other brands
Answer explanation
Positioning the product within the segment helps differentiate it from competitors, making it stand out in the market and appealing to specific customer needs.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can a software company help its customers transition to a new version of their product?
Provide no support for the transition
Immediately discontinue the older version
Offer only the new version for sale
Offer both the old and new versions concurrently
Answer explanation
Selling old and new generations simultaneously allows high-tech firms to manage a migration path for customers to transition smoothly to the new technology.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What influences a customer's decision to switch to a new technology?
Price hikes only
Expectations regarding enhancements compared to price
Customer allegiance
Market competition
Answer explanation
Customers base their decision to migrate to a new technology on their expectations of improvements relative to price, rather than just price increases alone.
Create a free account and access millions of resources
Create resources
Host any resource
Get auto-graded reports

Continue with Google

Continue with Email

Continue with Classlink

Continue with Clever
or continue with

Microsoft
%20(1).png)
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?
Similar Resources on Wayground
20 questions
Personal Finance- 4-2 Review: Retirement
Quiz
•
KG - University
20 questions
A Level - Theme 2 Quiz
Quiz
•
11th Grade - University
20 questions
MANAJEMEN
Quiz
•
University
20 questions
INTERNATIONAL MANAGEMENT (FINAL)
Quiz
•
University
16 questions
Chap 1 - Creating Customer Value and Engagement
Quiz
•
University
20 questions
Teorie handlu zagranicznego
Quiz
•
University
20 questions
skills for Real World Survival
Quiz
•
9th Grade - University
14 questions
Malware And Hackers
Quiz
•
KG - University
Popular Resources on Wayground
10 questions
Honoring the Significance of Veterans Day
Interactive video
•
6th - 10th Grade
9 questions
FOREST Community of Caring
Lesson
•
1st - 5th Grade
10 questions
Exploring Veterans Day: Facts and Celebrations for Kids
Interactive video
•
6th - 10th Grade
19 questions
Veterans Day
Quiz
•
5th Grade
14 questions
General Technology Use Quiz
Quiz
•
8th Grade
25 questions
Multiplication Facts
Quiz
•
5th Grade
15 questions
Circuits, Light Energy, and Forces
Quiz
•
5th Grade
19 questions
Thanksgiving Trivia
Quiz
•
6th Grade
Discover more resources for Business
20 questions
Definite and Indefinite Articles in Spanish (Avancemos)
Quiz
•
8th Grade - University
7 questions
Force and Motion
Interactive video
•
4th Grade - University
9 questions
Principles of the United States Constitution
Interactive video
•
University
18 questions
Realidades 2 2A reflexivos
Quiz
•
7th Grade - University
10 questions
Dichotomous Key
Quiz
•
KG - University
25 questions
Integer Operations
Quiz
•
KG - University
7 questions
What Is Narrative Writing?
Interactive video
•
4th Grade - University
20 questions
SER vs ESTAR
Quiz
•
7th Grade - University
