Market Research Quiz

Market Research Quiz

12th Grade

10 Qs

quiz-placeholder

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Market Research Quiz

Market Research Quiz

Assessment

Quiz

Business

12th Grade

Easy

Created by

Jhazell Bayta

Used 1+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What is an example of a primary research method?

Watching YouTube videos

Reading textbooks

Conducting surveys

Listening to podcasts

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Give an example of a secondary research method.

Analyzing existing data

Observing behavior

Interviewing experts

Conducting surveys

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Explain what stratified sampling is.

Stratified sampling involves selecting a sample from the population based on alphabetical order

Stratified sampling involves selecting a sample only from the largest subgroup in the population

Stratified sampling involves dividing the population into subgroups and then taking a random sample from each subgroup.

Stratified sampling involves selecting a sample from the entire population without any division

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What is the purpose of using data analysis methods in market research?

To bake cookies,

To learn how to swim,

To extract insights, identify trends, and improve marketing strategies.

To write a novel,

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Name a data analysis method commonly used in market research.

Factor analysis

ANOVA

Regression analysis

Cluster analysis

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Describe the difference between qualitative and quantitative data analysis methods.

The main difference is that qualitative data analysis deals with non-numerical data, while quantitative data analysis deals with numerical data.

Qualitative data analysis focuses on numbers, while quantitative data analysis focuses on words.

Qualitative data analysis is more objective than quantitative data analysis.

Quantitative data analysis is more subjective than qualitative data analysis.

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

How can a researcher ensure the reliability of data collected through primary research methods?

Using biased data collection tools

Ignoring sample size requirements

By using standardized data collection tools, ensuring adequate sample size, conducting pilot studies, maintaining detailed records, and implementing quality control measures.

Skipping pilot studies and quality control measures

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