What is an example of a primary research method?

Market Research Quiz

Quiz
•
Business
•
12th Grade
•
Easy
Jhazell Bayta
Used 1+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Watching YouTube videos
Reading textbooks
Conducting surveys
Listening to podcasts
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Give an example of a secondary research method.
Analyzing existing data
Observing behavior
Interviewing experts
Conducting surveys
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Explain what stratified sampling is.
Stratified sampling involves selecting a sample from the population based on alphabetical order
Stratified sampling involves selecting a sample only from the largest subgroup in the population
Stratified sampling involves dividing the population into subgroups and then taking a random sample from each subgroup.
Stratified sampling involves selecting a sample from the entire population without any division
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What is the purpose of using data analysis methods in market research?
To bake cookies,
To learn how to swim,
To extract insights, identify trends, and improve marketing strategies.
To write a novel,
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Name a data analysis method commonly used in market research.
Factor analysis
ANOVA
Regression analysis
Cluster analysis
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Describe the difference between qualitative and quantitative data analysis methods.
The main difference is that qualitative data analysis deals with non-numerical data, while quantitative data analysis deals with numerical data.
Qualitative data analysis focuses on numbers, while quantitative data analysis focuses on words.
Qualitative data analysis is more objective than quantitative data analysis.
Quantitative data analysis is more subjective than qualitative data analysis.
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
How can a researcher ensure the reliability of data collected through primary research methods?
Using biased data collection tools
Ignoring sample size requirements
By using standardized data collection tools, ensuring adequate sample size, conducting pilot studies, maintaining detailed records, and implementing quality control measures.
Skipping pilot studies and quality control measures
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