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la communication commerciale
Quiz
•
Professional Development
•
1st Grade
•
Practice Problem
•
Medium
Maryse Durieux
Used 7+ times
FREE Resource
Enhance your content in a minute
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Qu'est ce que "paid media" ?
achat d'espaces publicitaire
media de masse
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Les médias de masse regroupent :
la TV, la radio, le cinéma...
Instagram, Linkedin
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Owned media : c'est lorsqu'une entreprise contrôle un blog, une liste d'e-mailing...
vrai
faux
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Earned média consiste à
de la publicité gratuite
de la publicité payante
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Paid media consiste à
de la publicité payante
de la publicité gratuite
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Un objectif cognitif consiste à
faire connaître l'entreprise
faire aimer l'entreprise
faire agir le client
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Un objectif affectif consiste à
faire connaître l'entreprise
faire aimer l'entreprise
faire aimer le client
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