Social Media and e-Business Quiz

What does social media represent?

• Face-to-face conversations only

• Written letters sent by mail

• Physical interactions in person

• Online interactions for communication and sharing

What are the benefits for a business that uses social media?

• Increasing sales revenue and reducing expenses

• Creating physical products only

• Avoiding online presence

• Ignoring customer feedback

What are examples of media content that can be uploaded on media sharing sites?

• Voice recordings

• Photos, Videos, Podcasts

• Text messages only

• Live streaming events

What is the purpose of podcasts?

• Digital audio or video files for online listening or watching

• Physical books for reading

• Social media posts

• Online games

What is the first step in developing a social media plan?

• Listen to determine opportunities

• Select social media tools

• Implement and integrate the plan

• Establish social media objectives

What is e-business?

• Social gathering

• Effort to produce and sell products and services online

• Traditional brick-and-mortar store

• Physical fitness program

What is mobile marketing?

• Marketing through traditional media only

• Marketing to stationary objects

• Communicating and selling to customers through mobile devices

• Marketing to senior citizens only

What is outsourcing?

• Finding outside vendors and suppliers for professional help at a lower cost

• Ignoring external help

• Hiring more in-house employees

• Creating products in-house only

What are the specialized resources used in e-business?

• Food, Clothing, Shelter, Transportation

• Historical artifacts, Artwork, Antiques, Fossils

• Plants, Animals, Rocks, Water

• Human, Material, Informational, Financial

What are the two basic assumptions about e-business and the Internet?

• Traditional needs are sufficient, Internet is not useful

• Internet is irrelevant for businesses, e-business is outdated

• Internet created new customer needs, e-business can satisfy those needs

• E-business is too expensive, Internet is unreliable