Revision Exam

How does advertising reinforce brand image in the marketing industry?

• By ignoring consumers' feedback

• By avoiding social media promotions

• By consistent messaging across all platforms

• By changing brand colors constantly

How does advertising help in building brand equity?

• By ignoring consumers

• By shaping consumer perceptions

• By changing values constantly

• By avoiding promotions

What is the purpose of increasing sales through advertising?

• To stimulate purchase intent

• To limit consumer choices

• To discourage interest

• To decrease revenue

Which of the following is a key component of marketing?

• Customer needs

• Ignoring consumer trends

• Lack of product identity

• No advertising

What does advertising aim to do through persuasive messaging?

• Reduce brand visibility

• Limit consumer choices

• Create confusion

• Shape consumer behavior

Which function of advertising focuses on promoting a new clothing line?

• Influencing

• Informing

• Adding value

• Increasing awareness

What is the purpose of creating demand through advertising?

• To stimulate purchase intent

• To decrease sales

• To confuse consumers

• To discourage interest

What is NOT a benefit of a strong brand image?

• Customer trust

• Easier product differentiation

• Lower brand recognition

• Premium pricing

Grace is a marketing manager at a leading company. She is working on an advertising campaign to shape consumer perceptions. Which function of advertising is Grace focusing on?

• Adding value

• Increasing awareness

• Informing

• Influencing

How does advertising help in reinforcing brand image?

• By ignoring consumers

• By avoiding promotions

• By changing values constantly

• By consistent messaging