PMK - CHAPTER 2

Which of the following is closely effect to the business?

• Microenvironment

• Macroenvironment

There are challenging and ______________outside the marketing environment

• opportunities

• employment

• production

Which of the following  is the factors in microenvironment?

• Competitors

• Customers

• Suppliers

• All of the answer

The challenging for the marketing environment is to maintain the relationship with target ______________.

• supplier

• customer

• competitors

• top management

Which of the following is an actors in macroenvironment?

• Technology

• Politic

• Social

• Economic

• All of the answer

Which of the following is NOT an actors in macroenvironment?

• Technology

• Economic

• Competitors

• Politic

Customers spending and income is refer to ______________ environment

• technology

• politics

• economic

• social

Which ONE is an event for CSR (Corporate Social Responsibility) in order to increase profit indirectly.

• Selling product

• Market research

• Market intelligent

• Donation

The development of digital world and internet is refers to _____________ environment

• Technology

• Politics

• Customers

• Suppliers

The sales of goods act is the law to protect ______________

• Suppliers

• Customers

• Government

• Top management