Topic 6: PAPER 2

[Maximum mark: 20]

The Nokia 3310 mobile (cell) phone is considered a classic design, see Figure 1. It was released in the year 2000 and sold over 100 million units. The phone has a reputation for being extremely durable, with internet memes highlighting the phone as unbreakable.

(a.i) State one piece of anthropometric data required in the design of the Nokia 3310.

Answer explanation

Markscheme

hand/palm size;

finger/thumb size/length/width;

Award [1] for stating one piece of anthropometric data required in the design of the Nokia 3310.

(a.ii) Outline one characteristic of the Original Nokia 3310 in Figure 1 that makes it a classic design.

Answer explanation

Markscheme

mass production;
millions of units made/sold;

culture;
iconic/internet memes in sub-culture/youth culture;

image;
the shape is instantly recognisable/nostalgic;

transcends obsolescence;
functions as well as it did when first manufactured;

dominant design;
product/s process that leads a product category;

ubiquitous;
can be seen almost everywhere;

 

Award [1] for one characteristic of the Original Nokia 3310 in Figure.1 that makes it a classic design and [1] for a brief explanation up to [2 max].

Do not award marks across clusters

(b.i) Describe how retro-styling was used in the design of the updated Nokia 3310 in Figure 2.

Answer explanation

Markscheme

the rounded form of the updated Nokia;
respects/imitates the shape/features of the original phone;

the layout/shape/size of the buttons/screen of the updated Nokia;
respects/imitates the layout of the original phone;

Award [1] each part of a description of how retro styling was used in the design of the updated Nokia 3310 in Figure 2 up to [2 max].

Do not award marks across clusters

(b.ii) List two drivers for mobile (cell) phone manufacturers to implement green design.

Answer explanation

Markscheme

(environmental) legislation;

consumer pressure;

Award [1] for listing each driver for mobile phone manufacturers to implement green design up to [2 max].

(c.i) The original Nokia phones were designed for disassembly.

Outline how design for disassembly extended the lifespan of Nokia phones.

Answer explanation

Markscheme

design for disassembly allows parts to be (taken apart to be) replaced/repaired/reconditioned;
such as worn-out batteries, broken screen or range of aesthetic covers.

Award [1] for identifying how design for disassembly extended the lifespan of Nokia phones and [1] for a brief
explanation up to [2 max].

Do not award marks across clusters

(c.ii) Explain how finite element analysis (FEA) testing can help mobile (cell) phone manufacturers develop durable products.

Answer explanation

Markscheme

FEA is the calculation and simulation of unknown factors in products using CAD systems/the manufacturer can test the impact of a force on the phone;

produces (colour coded) results to highlight areas of stress;

allowing the designer to modify the structure/materials ensuring the product can resist impacts/stresses;

 

Award [1] for identifying how Finite Element Analysis (FEA) can help mobile phone manufacturers develop durable
products and [1] for each distinct explanation up to [3 max].

Figure 3 shows the respondents to a survey of mobile (cell) phone users identifying the year they adopted the mobile (cell) phone. This data was used to place phone users in one of Rogers five categories of consumer see Figure 3.

(d.i) State the category of consumer that adopted the original Nokia 3310 in 2000.

Answer explanation

Markscheme

late Majority;

Award [1] for stating the category of consumer that adopted the original Nokia 3310 in 2000.

(d.ii) Calculate the total number of survey respondents who adopted a mobile (cell) phone between 1982 and 1990.

Answer explanation

Markscheme

2+2+1+6 or 7;

11 or 12;

 

Award [2] for calculating the total number of survey respondents who adopted a mobile phone between 1982 and 1990.

(e.i) List two characteristics of laggards.

Answer explanation

Markscheme

the last to adopt an innovation;

tend to prefer traditions;

are unwilling to take risks;

 

Award [1] for listing each characteristic of a laggard up to [2 max].

(e.ii) Explain how sustaining innovation applies to the design of mobile (cell) phones.

Answer explanation

Markscheme

a sustaining innovation is a new or improved product;

relying on incremental improvements (to mobile phones/product versioning);

to sustain manufacturers/meet the needs of the users/

market share/keep profits high;

 

Award [1] for a distinct point how sustaining innovation applies to the design of mobile phones and [1] for each distinct explanation up to [3 max].