B2B Part 1

Personal selling plays a much bigger role in consumer markets than in business markets.

• True

• False

B2B relationships tend to last longer than those in the consumer market.

• True

• False

The distribution channels in consumer markets are relatively shorter compared to those in business markets.

• True

• False

As compared to business-to-business marketing, consumer marketing puts greater emphasis on advertising.

• True

• False

The commercial market consists of wholesalers and retailers who purchase goods primarily to sell it to the final consumers.

• True

• False

Governmental organizations represent the largest segment of the B2B marketplace.

• True

• False

The term “reseller” is synonymous with "retailer," as this is the only type of participant in this market category.

• True

• False

Not-for-profit organizations are considered to be a part of the business market.

• True

• False