B2B Part 1

B2B Part 1

University

8 Qs

quiz-placeholder

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B2B Part 1

B2B Part 1

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Siti Hamid

Used 7+ times

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8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Personal selling plays a much bigger role in consumer markets than in business markets.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

B2B relationships tend to last longer than those in the consumer market.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The distribution channels in consumer markets are relatively shorter compared to those in business markets.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

As compared to business-to-business marketing, consumer marketing puts greater emphasis on advertising.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The commercial market consists of wholesalers and retailers who purchase goods primarily to sell it to the final consumers.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Governmental organizations represent the largest segment of the B2B marketplace.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The term “reseller” is synonymous with "retailer," as this is the only type of participant in this market category.

True

False

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