L3Y2 Unit 17 Digital Marketing LA B

Which of the following are examples of Digital Marketing Objectives

• Build brand awareness

• Improve customer support

• Boost sales

• Drive web traffic

Match these digital marketing strategies to its closest description.

• SEO

• Using interesting blogs, videos, articles etc tailored to the needs of your audience to engage and attract.

• Influencer Marketing

• A strategic approach used by B2B businesses focused on targeting high-value customers

• Paid Search Advertising

• Optimising the website and its content to improve visibility and ranking on search sites

• Content Marketing

• Collaborating with individuals who have a strong online presence to create content or endorse the brand.

• Account Based Marketing

• Using Google and Bing to display ads when user searches for certain keywords.

Which of the following is another name for Cost Per Thousand Impressions

• CPM

• CPC

• CPE

• CPV

Which of the following is specifically used for video campaigns.

• Cost per View

• Cost per Engagement

• Cost per Click

• Cost per Mile

The phenomenon where visitors to a website consciously or unconsciously ignore banner ads or banner-like information.

• Banner Blindness

• Banner Block

• Banner Banning

• Banner Break

In the UK advertisers who collect customer data should abide by which data protection regulation.

• GDPR 2018

• UK Data Protection Act 2018

• UK Data Security Act 2020

• DDR Regulation 2019

Which of the following is not a benefit of digital marketing.

• Cost effectiveness

• Measurability

• Targeting

• Flexibility and Agility

• Data security

If your digital campaign costs you £5000 and you get 250 clicks, your CPC will be

• £20

• £0.05

• £2

• £25

If your ad compaign delivered 20,000 impressions for a cost of £500 your Cost per Mile (CPM) will be

• £2.5

• £25

• £5

• £0.025

If a campaign you invested £1000 in received 400 likes, 200 shares and 250 comments, then your total Cost per Engagement (CPE) will be

• £1.2

• £2.5

• £0.85

• £1.5