Understanding Qualitative and Quantitative Research

What is the primary purpose of qualitative research?

• To predict future trends accurately

• To test hypotheses with large data sets

• To understand human experiences and perspectives

• To establish numerical data correlations

Which of the following is a characteristic of qualitative research?

• It primarily uses structured observations

• It is subjective and varies by collector

• It is expressed in numerical data

• It requires a large sample size

What does quantitative research primarily focus on?

• Collecting non-numerical data

• Exploring individual motivations

• Understanding cultural identities

• Establishing correlations between variables

Which method is NOT typically used in quantitative research?

• Surveys

• Interviews

• Statistical analysis

• Structured observations

What is an important consideration when interpreting correlations in quantitative research?

• Correlations confirm causation

• Correlations do not imply causation

• Correlations are less reliable than qualitative data

• Correlations are based on subjective interpretations