International Marketing Chapter 12 Quiz

Which of the following types of retailers have a huge, hybrid retailing format?

• Supercenters

• Discount retailers

• Hypermarkets

• Supermarkets

Which of the following types of retail formats is intended to create an appealing leisure destination?

• Shopping malls

• Outlet stores

• Department stores

• Superstores

Which of the following types of retailers are more narrowly focused and have a narrow merchandise mix aimed at a specific market segment?

• Department stores

• Specialty retailers

• Supermarkets

• Discount retailers

Which of the following types of retail formats was created to give manufacturers of well-known brands a retail distribution point for excess inventory, out-of-date merchandise, or factory seconds?

• Shopping malls

• Hypermarkets

• Outlet stores

• Superstores

Which of the following describes the integration of activities necessary to ensure the efficient flow of raw materials, in-process inventory, and finished goods from producer to customers?

• Value chain

• Logistics management

• Supply chain

• Transportation

Based on the global retailing market entry strategy framework, which of the following is most appropriate for entering a market where the barriers to entry are low yet the market is culturally distant?

• Licensing

• Acquisition

• Joint venture

• Franchising

If a company chooses to establish its own sales force or operate its own retail stores, it is utilizing which of the following types of distribution?

• Direct involvement

• Joint venture

• Limited involvement

• Indirect involvement

What strategy do large supermarket operators, like Carrefour, use to compete against hard-discount retailers, like Aldi and Lidl?

• Offering more own-brand products at lower prices

• Forming joint ventures with local companies

• Offering only European brands

• Building larger stores

In emerging markets, many consumers shop for items several times a day at tiny, independent 'mom-and-pop' stores, kiosks, and market stalls. These operations are known as ________.

• independent stores

• high-frequency stores

• subsidiaries

• convenience stores

In distribution terms, Coca-Cola's capability to globally put a Coke 'within an arm's reach' is a result of a strategy to create ________.

• place utility

• information utility

• time utility

• form utility