PSYCHOLOGY OF SELLING

What is Selling?

• Process of buying goods/services with money or other valuable consideration.

• Process of exchanging goods/services for money or other valuable consideration.

• Loss of possession

• Increase of possession

Based on your knowledge, what is Marketing?

• Process of consuming goods.

• Process of manufacturing goods.

• Process of storing goods.

• Process of consuming goods.Process of promoting, selling, and distributing a product or service.

What is Branding?

• Process of creating a unique name and image for a product in the consumers' mind.

• Process of reducing the price of a product.

• Process of increasing the price of a product.

• Process of changing the packaging of a product.

(a)   is the scientific study of the human mind and its functions.

_____ studies the psychology of your target market to better understand

• Sales Branding

• Sales Marketing

• Sales Psychology

• Sales Objective

One of the ways to tap in your client's emotion is...

• Trying your client's shoe

• Putting yourself in their shoe

• Buy your client's a pair of shoes

• Throw your shoes to your client

Why people buy?

• Needs

  Emotion

  Value

  You

• Needs

  Desire

  Emotion

  You

• Needs

  Trust

  Emotion

  You

• Needs

  Desire

  Love

  You

At first, Puan Sarah was not interested to buy any product from you as she didn't feel she needs it.

But after your presentation and service, she changed her mind and bought the product as she felt appreciated and valued as a customer.

In this situation, Puan Sarah bought because of...

• Needs

• Objective

• You

• Emotion

Based on what you learnt on Monday, what is 3rd Box?

• Service

• Solution

• Response

• Objective

In this process, what does the 'BLACK BOX' means?

• Client's hidden objective/psychology

• Client's rejection

• Consultant's

  Presentation

• Client's agreement