Chapter 4 The Marketing Mix - Promotion (Part 1)

Promotion refers to activities carried out by businesses to inform target customers of the other 3Ps and persuade them to buy their products.

• TRUE

• FALSE

Which are Promotion Techniques?

• 1. Advertising

  2. &

  3. Personal selling

• Online platforms

• 3. Direct marketing

  4. &

  5. Public relations

• Sales Promotion

• E-retailing

  &

  Direct marketing

Newspaper, magazines and direct mail are considered (a)   advertising.

(a)   advertisements use sound, pictures and animation to attract the attention of viewers.

What type of advertisement is shown in the photo?

• direct mail

• outdoor advertisement

• newspaper advertisement

• magazine advertisement

Which of the below refers to mobile phone advertisement?

• usually sent as text messages

• use mainly voice, sound effects and music

• use websites and social media as means to reach target customers

• quick and less costly way of reaching target customers

• usually short in length and accompanied by a link

What type of advertisement is shown in the photo?

• online advertisement

• outdoor advertisement

• newspaper advertisement

• magazine advertisement

(a)   selling involves interpersonal communication with potential customers. It aims to build customer relationships and is effective for products that require technical or complex explanations.

Which product below is best sold through personal selling?

• shampoo and shower gel

• bread and buns

• cars and insurance

(a)   refers to positive ideas or feelings that the public has towards a business, its products and its staff.