Understanding Market Share

What is market share typically expressed as?

• A ratio

• A decimal

• A percentage

• A fraction

What metric can market share be based on?

• Number of employees

• Sales or revenues

• Customer satisfaction

• Number of advertisements

Which company had the largest global market share in PCs in 2015?

• Lenovo

• Apple

• Dell

• HP

Which two brands together held about 70% of the global market for carbonated drinks?

• Pepsi and ASA

• Coca-Cola and Dr Pepper

• Pepsi and Dr Pepper

• Coca-Cola and Pepsi

What percentage of the global PC market did Lenovo hold in 2015?

• 20%

• 7%

• 18%

• 14%

What was Coca-Cola's market share in the global carbonated drinks market?

• 49%

• 20%

• 70%

• 31%

Which company had nearly the same market share as Lenovo in the global PC market?

• HP

• Dell

• Apple

• Asus

What is essential to calculate before determining individual market shares?

• Number of competitors

• Total number of products

• Total market size

• Average price of products

How is market share calculated?

• Subtracting company sales from total market sales

• Dividing company sales by total market sales

• Adding company sales to total market sales

• Multiplying company sales by total market sales

What is the first step in calculating market share from a data table?

• Determine the number of products sold

• Find the company with the least sales

• Calculate total sales of all companies

• Identify the largest company