WEEK 3: DIGITAL MEDIA DAY 4 ASSESSMENT

SEM is _________________________

SEO requires a lot of time and long-term strategy

• True

• False

A Digital Marketing Strategy that encourages existing customers to recommend your products or services to their friends, family or contacts is ______________

• Affiliate Marketing

• Referral Marketing

• Influencers

• Promoters Marketing

Account and order confirmation email are examples of __________

• Transactional

• Relational

• Promotional

• Transitional

______ emails are sent in advance to be delivered when someone performs a triggering action.

The following are email automation triggers except

• Lead magnet request

• Event registration

• New subscriber

• New conversion

TOFU means?

MQK stands for?

• Marketing Quality Lead

• Marketing Qualified Link

• Marketing Quality Link

• Marketing Qualified Lead

Content Marketing can be in the form of text, image or ____________

Cross Channel allows a single content to be published across numerous platforms for maximum exposure.

• True

• False