Marketing Research Review
Quiz
•
Business
•
10th Grade
•
Medium
Kelley Michelle Camp
Used 3+ times
FREE Resource
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18 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Pieces of information collected directly by an individual or organization.
Databa
Focus
Primary Data
Social Trend
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Provides insight into what people think about a topic. Comes from research questions that require judgement, instead of "yes or no" answers.
Qualitative data
Market research
Quantitative data
Database
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Facts and figures from which conclusions can be drawn.
Qualitative data
Market research
Quantitative data
Database
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A group of people brought together to discuss a specific topic. Usually consist of 6-9 people
Observation
Interview
Focus group
Survey
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A set of questions posed to a group of people to determine how that group thinks.
Observation
Interview
Focus Group
Survey
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Information, statistics, or other type of data that already exists. Someone has already collected the information, but others can use it.
Market research
Primary data
Variable
Secondary data
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Gathering and analyzing information to help make sound marketing decisions.
Data
Marketing Research
Primary Date
Survey
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