Marketing Research Review

Marketing Research Review

10th Grade

18 Qs

quiz-placeholder

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Marketing Research Review

Marketing Research Review

Assessment

Quiz

Business

10th Grade

Medium

Created by

Kelley Michelle Camp

Used 3+ times

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18 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Pieces of information collected directly by an individual or organization.

Databa

Focus

Primary Data

Social Trend

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Provides insight into what people think about a topic. Comes from research questions that require judgement, instead of "yes or no" answers.

Qualitative data

Market research

Quantitative data

Database

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Facts and figures from which conclusions can be drawn.

Qualitative data

Market research

Quantitative data

Database

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group of people brought together to discuss a specific topic. Usually consist of 6-9 people

Observation

Interview

Focus group

Survey

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A set of questions posed to a group of people to determine how that group thinks.

Observation

Interview

Focus Group

Survey

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Information, statistics, or other type of data that already exists. Someone has already collected the information, but others can use it.

Market research

Primary data

Variable

Secondary data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Gathering and analyzing information to help make sound marketing decisions.

Data

Marketing Research

Primary Date

Survey

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