Part 1

What is the primary platform on which businesses can create and manage Facebook Ads?

• Facebook Ads Manager

• Instagram Business Manager

• Facebook Pages Manager

• Facebook Insights

Facebook Ads can appear on which of the following platforms?

• All of the above

• Facebook only

• Instagram only

• Messenger only

How can advertisers target specific audiences on Facebook Ads?

• By selecting the time of day for ad delivery

• By choosing their favorite ad format

• By defining demographics, interests, and behaviors

• By setting a fixed budget for the ad campaign

Which ad format allows advertisers to showcase multiple images or videos in a single ad?

• Slideshow ad

• Image ad

• Carousel ad

• Video ad

What is Facebook Pixel used for in Facebook Ads?

• To automate the bidding process

• To create branded effects for videos

• To create custom audiences based on website visitors

• To schedule ad campaigns at specific times

Which metric measures the number of times an ad was shown to users?

• Engagement rate

• Conversions

• Impressions

• Click-through rate (CTR)

What is the purpose of A/B testing in Facebook Ads?

• To evaluate the effectiveness of different bidding strategies

• To compare the performance of different ad variations

• To create multiple ad sets with the same targeting

• To compare the performance of different ad formats

Which Facebook Ads feature allows advertisers to reach users who have similar characteristics to their existing customers?

• Targeted audiences

• Lookalike audiences

• Custom audiences

• Saved audiences

What is the term for the maximum amount an advertiser is willing to pay for a specific action on Facebook Ads?

• Daily cap

• Budget cap

• Bid cap

• CPM cap

Which ad format allows advertisers to create interactive ads with multiple product images or videos?

• Carousel ad

• Image ad

• Slideshow ad

• Video ad