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T13 BHPR2054 TUTORIAL

Authored by LAU BEVEN

Philosophy

University

Used 2+ times

T13 BHPR2054 TUTORIAL
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6 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • Ungraded

Was the type-c remark offensive?

Very Offensive (Wala

Offensive

Neutral (So-so)

Not Offensive

Offend what?? Chill brooo

2.

OPEN ENDED QUESTION

3 mins • 1 pt

Was this DFC incident a effective marketing stunt? Yes or no, why?

Evaluate responses using AI:

OFF

3.

OPEN ENDED QUESTION

5 mins • 1 pt

  1. How can DFC design a effective IMC campaign to win back Non-Malay support to the fast-food chain?

Evaluate responses using AI:

OFF

4.

WORD CLOUD QUESTION

3 mins • Ungraded

What do you think is the main reason that cause KFC to lose customers in recent years?

5.

OPEN ENDED QUESTION

5 mins • 1 pt

What IMC strategies can KFC implement to improve customer brand loyalty to the company?

Evaluate responses using AI:

OFF

6.

OPEN ENDED QUESTION

5 mins • 1 pt

What do you think can be learn from both DFC and KFC case study?

Evaluate responses using AI:

OFF

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