T13 BHPR2054 TUTORIAL

Was the type-c remark offensive?

• Very Offensive (Wala

• Offensive

• Neutral (So-so)

• Not Offensive

• Offend what?? Chill brooo

Was this DFC incident a effective marketing stunt? Yes or no, why?

1. How can DFC design a effective IMC campaign to win back Non-Malay support to the fast-food chain?

What do you think is the main reason that cause KFC to lose customers in recent years?

What IMC strategies can KFC implement to improve customer brand loyalty to the company?

What do you think can be learn from both DFC and KFC case study?