Digital Dairy Competition

What does the 'Internet of Things' (IoT) refer to?

• • A new web browser

• Network of physical devices connected to the internet

• A type of computer virus

• An online social network

1. What is 'data encryption' used for in digital communications?

• Compressing files to save space

• Protecting data from unauthorized access

• Enhancing video quality

• Making downloads faster

1. What is a 'credit score' used to assess?

• • Bank account transactions

• Loan repayment history

• Financial reliability and creditworthiness

• Debt-to-income ratio

What is 'benchmarking' in business?

• • Setting minimum standards

• Comparing business processes to industry bests

• Breaking down tasks into smaller parts

• Estimating the budget

What is 'brand equity'?

• • The total value of a company’s assets

• The value of a brand’s reputation and recognition

• A legal term for brand ownership

• A financial strategy for marketing

What is a 'unique selling proposition' (USP)?

• • A long-term plan for the development of a product

• A benchmark against which to judge the success of a product

• A feature that differentiates a product from its competitors

• The lowest price point on the market

What does SWOT analysis stand for?

• • Systems, Workflows, Opportunities, Threats

• Strengths, Weaknesses, Opportunities, Threats

• Sales, Weaknesses, Operations, Techniques

• Strengths, Wins, Objectives, Tactics

1. What happens to the price of a product when demand increases but supply remains the same?

• • The price decreases

• The price increases

• The price remains the same

• The price fluctuates widely

1. What does FMCG stand for in marketing?

• • Fast-Moving Consumer Goods

• Frequent Marketing Consumer Goods

• Financial Marketing Consumer Goods

• Fixed Markup Consumer Goods

What is the full from of TRP in marketing media

• • Total rating point

• Television rate pattern 

• Total rate pattern

• Television rating point