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Comunicación
Quiz
•
Financial Education
•
Professional Development
•
Hard
Laura Pesquera Serrano
Used 14+ times
FREE Resource
9 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Los objetivos de la comunicación comercial son
Persuadir
Opinar
Recordar
Informar
2.
FILL IN THE BLANK QUESTION
1 min • 1 pt
¿Qué es la publicidad?
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Características de la publicidad
Unilateral, masiva e impersonal
Un instrumento de presentación
No tiene un coste para el emisor
Se dirige a un público objetivo
4.
FILL IN THE BLANK QUESTION
1 min • 1 pt
¿Qué es la publicidad ATL?
5.
FILL IN THE BLANK QUESTION
1 min • 1 pt
¿Qué es el soporte publicitario?
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
El mensaje publicitario
Es fácil de entender
Debe ser creíble
Capta la atención
No proporciona información
7.
FILL IN THE BLANK QUESTION
1 min • 1 pt
¿Cuáles son las fases de una campaña?
8.
FILL IN THE BLANK QUESTION
1 min • 1 pt
¿Qué es una agencia de publicidad?
9.
FILL IN THE BLANK QUESTION
1 min • 1 pt
¿Qué son las promociones de ventas?
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