Week 11 Learning Check

What is one of the benefits of keeping a daily record of sales history?

• To reduce the cost of ingredients

• To keep a daily record of which food items were sold

• To increase the number of menu items

• To improve customer satisfaction

What is essential for executive chefs and head chefs to know besides the basic costs of a particular dish?

• The nutritional value of the dish

• How the dish performs as part of the restaurant sales mix

• The origin of the ingredients

• The cooking time of the dish

What plays an important role in determining overall profitability and food costs in a restaurant?

• The restaurant's location

• The chef's experience

• Menu engineering

• Customer reviews

Which of the following best describes menu engineering?

• The process of designing restaurant menus

• The methodical selecting, costing, pricing, and evaluating of menu items

• The training of restaurant staff

• The marketing of restaurant services

What information does menu engineering provide to the manager?

• Information about the nutritional value of menu items

• Information about a menu item's profitability and popularity

• Information about customer demographics

• Information about kitchen staff performance

What does the contribution margin help determine about each menu item?

• The nutritional value of the item

• The cost of labor for preparing the item

• How much profit each item is contributing

• The shelf life of the item

What does a contribution margin contribute to paying?

• Marketing expenses

• Labour, operating expenses, and profit

• Taxes and insurance

• Equipment maintenance

Which category in Menu Engineering represents items with high popularity and high contribution margin?

• Plowhorse

• Star

• Dog

• Puzzle

In Menu Engineering, which category is characterised by low popularity and low contribution margin?

• Plowhorse

• Star

• Dog

• Puzzle

What is the defining characteristic of the 'Plowhorse' category in Menu Engineering?

• High Popularity, High Contribution Margin

• Low Popularity, Low Contribution Margin

• High Popularity, Low Contribution Margin

• Low Popularity, High Contribution Margin