Revision Class

Revision Class

University

20 Qs

quiz-placeholder

Similar activities

The Meaning of Marketing Communications in Travel & Tourism

The Meaning of Marketing Communications in Travel & Tourism

University

15 Qs

CONSUMER RESEARCH PROCESS

CONSUMER RESEARCH PROCESS

University

15 Qs

Principles of Marketing - Lesson 3

Principles of Marketing - Lesson 3

University

20 Qs

THC10 Quiz No. 1

THC10 Quiz No. 1

University

20 Qs

Service Marketing

Service Marketing

University

21 Qs

Market Identification and Analysis

Market Identification and Analysis

University

20 Qs

What is Marketing

What is Marketing

1st Grade - University

15 Qs

Marketing environment - Micro

Marketing environment - Micro

University

18 Qs

Revision Class

Revision Class

Assessment

Quiz

Other

University

Hard

Created by

Ridwana Ibrahim

Used 1+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not part of Porter's 5 forces

Bargaining power of suppliers

Bargaining power of sellers

Threat of new entrants

Threat of substitute products or services

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The focuses on the internal manufacturing capabilities of the organisation rather than on the needs or wants of consumers

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Involves organisations identifying the consumer's needs and wants and then altering their products or services in order to meet those needs and wants.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not part of Maslow's hierarchy of needs?

Self-actualisation

Esteem Needs

Psychological Needs

Safety Needs

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The is made up of factors that are close to the company and that have an impact on the company's ability to satisfy the customers' known and unknown needs and wants

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not part of the micro-environment?

Employees

Competitors

Suppliers

Consumers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

S in SWOT stands for

Success

Strength

Social

Strong

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?